
in a typical matrix scene – a geek would see things made of codes and binaries animated in a cool way, usually in black and green… but reality is…well… a bit more disappointing – yet it is true…algorithms ARE everywhere – and it is not just bits of binaries, it is smart stuff.
Each website implements social media features and more targeted marketing approaches – with the use of cookies, tracking software and what not. Also with RFID, cam monitoring (trapwire anyone?) censors and geo location sharing/analysis tool… i started to realize – algorithms are everywhere – tracking, monitoring, reporting, suggesting things to buy, showing me ads, telling me how the weather will be, what time the metro gets in and if there are free seats for the movie i am considering.
Some of those algorithms are annoying – i don’t like how after i google “robot to clean house” – facebook starts to show me ads about different types – it is creepy and invades privacy. I don’t like trapwire either etc.
Other algorithms are useful – they tell me about the weather, metro time and useful stuff.
But here is a spin – algorithms are never complex enough or smart enough specially if you were trying to “trick” them.
Let me give you an idea – go to amazon – search for an item of your choice – leave – if you wanna be more mean add it to basket but don’t buy it.
After a few days – amazon will send you either a discount – similar items in the same categories but at cheaper prices etc.
Same for example while you are buying a hosting – provide just enough info like your email – don’t buy the item – wait a few days and more likely in a few days – after the algorithm determines that you are probably not interested in buying – they will send you an email with discount codes trying to lure you in.
Same for renewing subscriptions in magazines and stuff… foursquare checkings etc..
With a little bit of trickery – you can either get discounts or for example save yourself time. Instead of searching for a product – let the algorithm find you the alternatives and suggestions.
Point is – lots of business/govts are relying on automated algorithms… algorithms can be analysed (specially if you are a programmer) and taken advantage of if you have the will/time to get that 20% benefit or additional value.
Spot the algorithm – This is one interesting idea to keep at the back of your head – and why not trick it/hack it :)
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