Freemium Painassium business model
With web2.0 the Fremium business model gained quite some popularity and now whenever someone comes up with a new model a “nium” is added to the end and ta-da, you got yourself an indisputable model !
In this spirit, i want to introduce you to a brand new business model being widespread in tech called “pain-assium”
As you might have guessed, this model is based on the idea of “pain in the ass”
While this, under special circumstances and for some people might be a good thing, in software – trust me , it is no way enjoyable – here is how it goes :
- You search and search and search the web for a free open source solution – being a hardcore cheapo and an open source person and all – you make sure to check many applications, you download on your slow internet connection – after couple of hours you find that some “nice” people created something really pro and nice with the basic features you want for “free” ( freemium again ) – they have some nice advanced features that you don’t need and surprisingly they are very expensive – but you shrug , think to yourself it is ok – you can make tiny required changes yourself, there is no way something can fit your needs 100% anyway
So you implement the software, start using it and ur quite happy
After some time when the basic installation is done, u start wanting to do some customization and this is when it all begins :
To make a tiny change, you check the source code – open source is lovely cause you can modify it to fit your need, right ?
The first couple of time you do this, it will take you some time to realize it – but here is what is happening to the pain-assium model :
Any significant change that you need to do is purposely coded in a gybberish manner and ends up being coded in the premium version or files of the software
In other words , the freemium people tell you, we give you free open source software, but we are good guys, we want to make a living, so we charge for advanced service but if you are planning to do any change we are going to make sure you waste tons of time – to the point it becomes cheaper to buy our features – and to the point where any change is located in our “protected premium file”
Another strategy in the painium model is that “First” you are given nice tools – their interface is smart – they work nice,effectively, do what you want and make your life easier. so you enthusiastically start working with them and build projects for clients and all, you even donate a share of the money you are making to sustain the project.
A few months later, they roll up an update usually fixing many serious security bugs, you faithfully update to protect yourself from hax0rs – but then you realize that you actually downgraded yourself – the nice freemium tool that you were using first is now replaced by a shitty alternative or by something that you have to learn again – many features are taken out – you have to go through workarounds to fix them and considering that you have already clients running on those solutions, you can’t afford to waste time or do mistakes – so the logical solution is – guess what ? – buy the “upgrade” to go back to your initial state.
This for sure is “evil” , done by ass*** and for sure is such a pain in the ass to deal with
Welcome to the painassium model- Enjoy !